# Overview

Vertigo is designed to take the tech lift out of operating a token launchpad. Using Vertigo as your launchpad backend is simple. 

## Key challenges for launchpads addressed by Vertigo

1. **Visibility** - your tokens need to be visible everywhere people already love to trade, like Dexscreener, bullX, bonkbot, photon, Phantom, and others.
2. **Market cap** - using a simple **Magic SOL** parameter, you can begin trading at any market cap, as if you had locked actual SOL in the pool.
3. **No more graduation pool** - with Vertigo, your launchpad token only needs one pool. ever. Because you can begin trading at any market cap, and locked one-sided liquidity scales in infinitely, your token can trade from $1 to $100B market cap, ***with instant migrations at any price.***
4. **No more burning money** - instead of locking & burning SOL into an LP, or burning SOL at migration, never burn it at all. To begin trading at 5k market cap, simply use the **Magic SOL** parameter to specify genesis market cap.
5. **Royalties & fees** - capture full fees on your tokens forever.
   1. **Royalties** - fully configurable fee going to the launchpad & its users.
   2. **Vertigo Fee** - a fixed 0.05% fee on swaps to the Vertigo protocol

We also include robust [snipe-prevention](https://docs.vertigo.sh/organic-vertical-price-action/snipe-prevention "mention") by default.